The purpose of a public education campaign is to promote social norms that reduce the occurrence of GBV and provide basic facts and education to audience members. Public education campaigns include strategies such as posters, digital messaging, newsletters, brochures, public service announcements for TV and radio, and awareness events with consistent messaging to reach broad audiences across communities.
Communities can replicate national public education campaigns, some of which are listed below, or create specific campaigns to engage men in ending GBV. Campaigns can be hosted during certain awareness months (ex. National Sexual Violence Resource Center’s annual theme for Sexual Assault Awareness Month visible on a college campus during the month of April) or campaigns that are visible year-round (ex. #CommittedMen, Aid to Victims of Domestic Abuse, Inc.’s ongoing campaign to engage men in utilizing healthy relationship skills with intimate partners through social media, presentations, community events, posters, billboards, bus ads, key chains, and more.)